How do you make your customer think ‘wow’?
Within a split second your customer sees your brand, they will have formed an opinion. You need to make the right first impression – fast.
Branding is much more than just a logo and a few colors.
A past customer is 27% more likely to buy from you again. Repeat customers have a higher average order value. Previous customers are more likely to use word of mouth marketing.
A past customer is much easier to upsell.
High-quality packaging is just one piece of a larger branding puzzle that, once solved, can help increase your conversion rates.
Because people always judge a book by its cover. It’s inevitable your customer will judge you, you’ll need to be a master of your first impression.
Packaging is the only piece of marketing that reaches 100% of your customers.
Your packaging needs have that ‘shareable’ and valuable quality. Hello social media?!
The first physical touch point that your customer will have with your brand is your packaging. Think ASOS, Amazon, The Iconic – when you get their product in the mail you think YAY! Why not make your brand do that too?
It’s up to you to make sure that experience is: Unique Memorable & In line with your branding.